Instantly Obsolete

Make It Personal (And No Kittens, Please)

Seriously, the internet has it’s fair share of kitten and porn videos. That’s why I appreciate YouTube’s ongoing commitment to raise the level of content on their platform.

In partnership with directors Ridley Scott and Kevin Macdonald, YouTube has recently launched UGC experiment that will take HD video contributions filmed on a single day (July 24th) and edit them into a film.

The film is is scheduled to premier at the 2011 Sundance Film Festival. And no doubt will be available for online viewing as well. If you plan to submit an offering to the directorial legends, they’ve set no no limitations, other then it being personal and shoot in HD.

I hope the experiment nets something thought provoking. Or at least rivals “The OMG Cat”.

Enjoy, again.

Category: Audience Engagement, New + Notable, Socially Minded

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I'm Guthrie Dolin. I'm a seasoned creative director, connector of dots, marketing strategist and insatiable entrepreneur. I’m Principal and Director of Brand and Strategy at Odopod in San Francisco.

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