Instantly Obsolete

Technology has the marketing world tumbling forward, pell-mell. Everyday, new innovations are shifting the digital landscape – some are having a profound effect on how we market and even how we do business. Compounding the complexity are the quickly evolving human behaviors and attitudes. And the effected territories aren’t trivial either – how we consume, how we connect, how we seek fulfillment.

So what’s this mean when we need to a create lasting impression, or architect a memorable experience? How can we tell a story, and make it stick when today’s meme is tomorrow’s passé?